VLADEY is the first contemporary art auction in Russia and was founded by collector and entrepreneur Vladimir Ovcharenko in 2013. The auction has earned a great reputation among artists and collectors and has since become a top-ranked art market authority.
Twice a year, in autumn and spring, VLADEY conducts an evening auction, a curated auction (with all lots selected by a guest expert) and a "One price sale" (where the starting bid is €100 for all lots). This type of auction is an innovation among international practices. VLADEY auctions are broadcast live, so buyers can bid from any part of the world. The average percentage of works sold at VLADEY is 75%, which is considered to be a very high result that meets worldwide standards. Some 250 art pieces by Russian artists have been sold during three years of the auction's activities. These sales constituted the debut auction exposure for most of the authors.
Vladimir Ovcharenko makes no secret about VLADEY’s recipe for success: "There must be only masterpieces, masterpieces and masterpieces, regardless of whether it is a work by a star of the Russian art scene or by an emerging young artist. The most important thing for us is to show the highlights of their oeuvre and to surprise audiences by presenting it from an uncommon angle. We are glad to reveal artists' ideas."